Erin is a writer, designer, editor, and content strategist. She works to align business coals with end users’ experience and works squarely at the intersection of user-centered design and content development.
As a user experience writer, she collaborates with clients to plan an overall approach to content initiatives. She also analyzes and maps out the microcopy in apps, websites, and other digital products to ensure clarity of expectations and support tracking and metrics.
Erin’s deep experience in communication and editing for a broad public audience, combined with her training and practice in design, allows her to support effective decision-making during project development and measure project outcomes.
Her approach is to push clients to think about users, goals, and outcomes so that they are thoughtful in their approach and drive more meaningful engagements.