Expertise
Cognition is built on a deep and singular expertise in the business of health and life sciences. We’re attuned to the gnarly challenges and groundbreaking opportunities that innovators face.
Our partners are no less than the world’s preeminent leaders and investors in biotech and biopharma. We’ve been in the room and behind the scenes for some of the most pivotal make-or-break moments when science won—and we’re not too humble to admit we played a role.
Where we support impact
We help health and life sciences organizations engage their audiences, educate their stakeholders, and overcome communications and business obstacles at multiple points before and after go to market.
Creative expertise
Brand Strategy
Content & Writing
Design
Digital & Innovation
Science Storytelling
User Experience
Focus areas
Oncology (Heme and Solid Tumor)
Maternal
Newborn & Child Health
Neurodegenerative Disease
Women’s Health
Industry pillars
Bio-Pharmaceutical
Drug Discovery
Diagnostics & Device
Environmental Biotech
Global & Public Health Domains
Domains
BioAgriculture
Gene & Cell Therapy
Climate Engineering
Novel Therapeutics
Radiopharmaceutical Therapy
Small Molecules & Biologics
Vaccines
Catalyzing change
We support research institutions, startups, Venture capital fund (VC fund), and established organizations in launching strategic campaigns and initiatives to catalyze change globally.
Integrated strategy
We excel at positioning our clients as thought leaders. We craft innovative brands (BVP and EVP) that set organizations apart in a crowded biotech and biopharma industry.
Deepening understanding
By improving comprehension of complex health and life science topics, we empower both public and professional communities to take informed action.
Regulatory and compliance
Cognition has extensive experience navigating the full spectrum of product development, from pre-clinical stages through clinical trials to commercial deployment. Rooted in FDA AdPromo training of regulatory and compliance intricacies, we guide clients while ensuring adherence to stringent requirements. Our expertise enables us to mitigate risks, optimize processes, and maintain regulatory compliance at every phase of development. By seamlessly integrating regulatory considerations into strategic decision-making, we consistently deliver effective outcomes, facilitating the successful progression of pharmaceutical innovations from inception to market.
Expertise — FAQ
What expertise do you bring to life-science teams?
End-to-end strategic communication for science-driven businesses—from venture creation to market scale. We partner with ventures, business development and executive teams, and founders to translate complex science into investment-ready narratives, brand systems, and decision tools that drive business goals.
Core capabilities
– Science storytelling & strategic narratives (SVP/UVP, mechanism storytelling)
– Brand & digital strategy (architecture, positioning, naming, identity, web)
– Information design & data visualization/SDVs (for decisions, fundraising, and partnering)
– UX & content systems (sites, product comms, investor & partner materials)
Where we plug in
– Investment & partnering decks (seed → growth), fundraising narratives, BD one-pagers
– Brand strategy & system design; scientific value proposition; category framing
– Executive comms for key milestones; conference presence; case studies & thought leadership
Stages we support
– Startup & research → concept framing, founder story, venture thesis
– Pre-clinical → SVP clarity, mechanism diagrams, pre-clinical data storytelling
– Clinical (Ph I–III) → trial communications, evidence visuals, stakeholder alignment
– Pre-commercial → brand architecture, messaging, launch-readiness assets
– Commercial → market education, product storytelling, field enablement
– Post-commercial → lifecycle comms, indication expansion, real-world evidence
– Sustaining brand voice → governance, refresh, and continuity across channels
Outcomes
Faster alignment, stronger investor and partner confidence, clearer decisions, and measurable traction at each business inflection point.
Which scientific or health areas do you focus on?
Full range of oncology, infectious disease, general health and aging, Alzheimer’s and related neurodegenerative diseases, one health.
Can you translate complex mechanisms and data?
Yes—through strategic narratives, diagrams, and SDVs that keep nuance while clarifying decisions.
Do you provide both strategy and execution?
Yes. From workshops and roadmaps to production of brand, content, digital, and visualization deliverables.
How do you collaborate with in-house teams?
Co-creative, iterative sprints with shared tools, review rituals, and clear decision gates.
Do you support international and multi-stakeholder projects?
Yes—our processes account for diverse audiences, languages, and governance requirements.
Does your brand need an evolution?