“We have to approach this like Stanley Kubrick would – we need to tell the story of a transcendence in the way we think about treating CLL and the next level or second-generation approach – ACP-196,” Wayne Rothbaum, Chairman of the Board proclaimed. “This is about storytelling and elevating the thinking of doctors beyond ibrutinib. Our script, visual design, sound, and sequencing will be critical to this entire concept working. Are you ready for the creative challenge?

Cognition covered all facets of ideation, development, and finessing of what became heralded by many as the ASH 2015 gem and the ‘un-booth’ because of its simplicity compared to other booths.

From creative research into the mind of Stanley Kubrick’s cult classic 2001: A Space Odyssey, to deep scientific research into B-cell malignancies and Btk signaling, Cognition crafted an engaging teaser and MOA pre-clinical animation plus a fully interactive clinical trial experience contained within a scale model of the monolith.

Acceleration of science to market is something we eat, breathe, and sleep at Cognition. The storytelling solutions we create serve as bridges of understanding for target audiences. We’ve visualized therapeutics, devices and diagnostics from Discovery to Trial to Commercialization… and each has their own unique and memorable story. One of our recent memorable science stories was giving an identity, agency and prime time presence at ASH 2015 to a stealth-mode small molecule called acalabrutinib (ACP-196). This highly selective, irreversible, second generation BTK inhibitor was going to, and did, put Acerta on the map.

“The Year’s Best VC Deal Was for a Company You’ve Never Heard of,” Fortune Magazine exclaimed, calling it the unicorn startup of the year. Founded in Netherlands in 2012 to develop treatments for cancers and autoimmune diseases, Acerta Pharma ran in stealth mode, driving investors and over 20 clinical trials for monotherapy and in combination with other targeted molecules.