Who owns the story? Ethical storytelling in patient care

From Story To Trust

Patient stories are powerful—and ethically delicate. This Forbes piece argues that in healthcare, narrative planning is risk management: if you don’t lead with a respectful, patient-owned story, misinformation fills the gap. The charge: center consent and dignity, co-create narratives, and set clear guardrails so stories build trust, not harm.

Want to tell patient stories with integrity? Let’s build an ethical storytelling framework—consent, co-creation, review—into your comms. Read the full article on Forbes.