The role of behavioral models in public health communication

Behavioral Models That Move Public Health

Behavior doesn’t change because we “inform” people; it changes when messages are built on models of how decisions are made. This Forbes piece urges teams to ground public-health comms in behavioral frameworks (e.g., HBM, COM-B, SEM), segment by motivations and barriers, test quickly, and measure behavior—not clicks—to earn trust and adoption.

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