Now more than ever, we believe in the power of Design.
As we reflect on the early years of Cognition Studio, we’re struck by the notion that “design could change the world” was more of an aspirational hunch—or headline. Today, after 20 years of work in life sciences, medical research, education and global health, the knowledge that design has the power to change the world are now a deeply held belief rooted in lived experience.
While we’re not curing cancer or creating cutting-edge medical devices, the methods that we use to develop communications solutions for our clients—formulating theories, testing hypotheses, experimentation—always lead us to discoveries and new ways to tell their stories. The rapidly transforming field of life sciences is exciting, and it’s gratifying to know that our methodical approach to problem-solving resonates with our science-minded clients.
In collaborating with these visionary scientists, inventors, and professionals, we’re often awed. They’ve dedicated significant portions of their lives to the pursuit of improving the lives of others. Their work is often lifesaving and world changing, thus both incredibly inspiring and complex. It is a privilege for us to use our expertise in helping them realize their vision.
Looking back on 16 years of business, we’re struck by a sense of accomplishment and gratitude for the talented Cognition team who helped create it. And especially for the many clients who have trusted us to help them in their quest to advance scientific understanding and improve the human condition.
Brand. Digital. Animation.
Building Lasting Brands
Life Science and Healthcare companies have an inherently unique challenge in promoting their science, products and services. A logo, an app, a digital experience, a package design or a physical environment all require consistent brand story across possible target group touch points in order to achieve brand supremacy. We design successful systems built on the clarity of brand. Our award-winning designers create identities, interfaces, and experiences for organizations who are seeking to build and market their brands.
- Design Research & Strategy
- Competitive Landscape & Positioning
- Messaging Matrix & Naming Systems
- Audience Specific Tone
- Service Design
- Identity Systems
- Marketing Collateral
- Advertising Campaigns
- Social Media Campaigns
- Customer Engagement Campaigns
- Branded Environments and Environmental Graphics
- Corporate Videos and Stories
- Package Design
- Art Direction
- Brand Photo Libraries
Engaging Through Digital
We explore what your brand stands for and create a brand experience that connects with people’s hearts and minds. We unite brands with their target audiences through interaction design, motion, environments and digital engagement. With strategic insight, inspired creative, and flawless execution, we tell your unique story and bring your message to life. Our full service, award winning digital team provides creative, technical, and mobile solutions for life sciences and healthcare.
- User Experience Design and Design Research
- Corporate Websites
- Marketing and Product Websites
- Datavisualization Portal
- Information Design
- Interactive Digital Tools
- Immersive Experiences
- Scientifically Accurate 3D Models
- Trade Show Exhibits
- Patient Education Apps
- OsiriX CT and MRI reconstructions
- Product Apps
- Mechanism of Action/Disease (MOA/MOD)
Visual Narratives for Science
The pharma, biotech, and healthcare industries require accurate visual stories to make their complex science, products, and services understandable. Storytelling strengthens our client’s sense of agency by addressing their unique problems and opportunities with strategic creative solutions. We ask the whys, hows and what ifs that a target group may want to know… “listening” to their interests and needs before we craft a unique science story. Done well, our solutions are the conduit through which complex scientific findings transform into clear, compelling stories.
- IR/PR Communication Strategies
- Shaping the science for brand / category milestones
- Mature brand revitalization
- Portfolio positioning
- Big-idea generation / concept development
- PowerPoint driven solutions (investors and peer-to-peer)
- Scientific exhibits and convenings
- Multichannel visual assets
- Advanced case visual strategy and demonstratives
- Data and Information Visualizations
- MOA/MOD animations
- Product Features & Benefits Illustrations
- 3D Modeling
- Device & Delivery System Mode-of-Action