For over thirty years, the Seattle Chamber Music Society has had a deep and rich history of delivering world class music and memorable performances to Seattle audiences. What started out as an intimate Summer Festival grew into a full-on community serving organization.
With the move to Benaroya Hall, and the appointment of a new Artistic Director, the organization was looking to forge a new brand image while deepening member relationships. Pushing to grow new audience markets , increase social media presence, and broaden visible brand awareness the Seattle Chamber Music Society was ready to broaden patron experiences on all levels.
Branding is about beginning with the end in mind. Instead of the typical question, “how should it look,” our process begins with a whole other series of questions. The end goal for the rebrand was a simple and powerful strategy—create engagement to build loyalty. Brand analysis and patron surveys revealed a deep connection with existing Seattle Chamber Music Society audience members and supporters. Our challenge and goal was to deepen existing member relationships while building foundations for new ones.
We helped SCMS realize they reach audiences on three critical levels: emotionally, psychologically and experientially which happen before, during and after a concert and need to be sustained throughout the year —between Festivals. We developed as series of new engagement-based programs and products that help their staff more effectively achieve organization goals.
- logo design
- brand style guide
- art direction
- website design
- direct mail
- coporprate collateral
- marketing materials
- email campaigns