Cognition Studio, Inc.

strategic communications for life sciences

Jetstream Revascularization System

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Audience: 
Client: 

Pathway Medical (now a MEDRAD, INC./Bayer Healthcare company)  is a leading developer and manufacturer of the Jetstream Revascularization System series that treats peripheral artery disease (PAD) more quickly, safely, and effectively than existing technologies. They needed a promotional brochure and medical illustrations to communicate the benefits of their Jetstream G2™ device to physicians and patients.

The eight-page brochure clearly conveys PAD causes and treatment options with the unique positioning statement of returning quality of life to individuals suffering with PAD through their non-surgical Jetstream G2™ treatment.

The illustrations were presented in a concise, step-wise format that clearly communicated one key message per imag for this Marketing Brochure.


Client News:
Medrad Press Release >
Xconomy Announcement >


Key Deliverables: 
  • Patient Education Brochure
  • Product Procedure Illustrations
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