Cognition Studio, Inc.

strategic communications for life sciences

2013 Festival


The Carmel Bach Festival’s mission is to celebrate the works, inspiration and ongoing influence of Johann Sebastian Bach worldwide by immersing audiences in a festival experience integrating music, education and ideas. Located in the heart of Carmel-by-the-Sea, this music festival is one of the worlds best destination cultural emmersions rich with world class musicians.

When Carmel Bach Festival needed a fresh approach to their marketing campaign, their director reached out to Cognition's team. We collaborated to create a stunning visual campaign, envision new ways to expand their regional reach and target new younger audiences, as well as deepen loyal fans commitment through more community-engagment-based pieces.

Key Deliverables: 
  • marketing materials
  • corporate collateral
  • merchandise
  • signage/way finding